diff --git a/src/BCards.Web/Configuration/TenantSettings.cs b/src/BCards.Web/Configuration/TenantSettings.cs
index 3f7ae1d..b21da8d 100644
--- a/src/BCards.Web/Configuration/TenantSettings.cs
+++ b/src/BCards.Web/Configuration/TenantSettings.cs
@@ -29,4 +29,21 @@ public class TenantSettings
     // SEO / Layout
     public string MetaKeywords { get; set; } = "cartão digital, página de links, bio links, linktree brasil, página profissional";
     public string FooterTagline { get; set; } = "Sua presença online, simplificada.";
+
+    // Branding / Colors
+    public string HeroGradient { get; set; } = "linear-gradient(135deg, #667eea 0%, #764ba2 100%)";
+    public string PrimaryColor { get; set; } = "#0d6efd";
+    public string PrimaryColorDark { get; set; } = "#0a58ca";
+
+    // Category seeding (se vazio, usa os padrões do BCards)
+    public List<CategorySeedItem> DefaultCategories { get; set; } = new();
+}
+
+public class CategorySeedItem
+{
+    public string Name { get; set; } = "";
+    public string Slug { get; set; } = "";
+    public string Icon { get; set; } = "";
+    public string Description { get; set; } = "";
+    public List<string> SeoKeywords { get; set; } = new();
 }
diff --git a/src/BCards.Web/Services/CategoryService.cs b/src/BCards.Web/Services/CategoryService.cs
index d3207e7..d89de51 100644
--- a/src/BCards.Web/Services/CategoryService.cs
+++ b/src/BCards.Web/Services/CategoryService.cs
@@ -1,5 +1,7 @@
+using BCards.Web.Configuration;
 using BCards.Web.Models;
 using BCards.Web.Repositories;
+using Microsoft.Extensions.Options;
 using System.Text.RegularExpressions;
 using System.Globalization;
 using System.Text;
@@ -10,10 +12,12 @@ namespace BCards.Web.Services;
 public class CategoryService : ICategoryService
 {
     private readonly ICategoryRepository _categoryRepository;
+    private readonly TenantSettings _tenant;
 
-    public CategoryService(ICategoryRepository categoryRepository)
+    public CategoryService(ICategoryRepository categoryRepository, IOptions<TenantSettings> tenantOptions)
     {
         _categoryRepository = categoryRepository;
+        _tenant = tenantOptions.Value;
     }
 
     public async Task<List<Category>> GetAllCategoriesAsync()
@@ -57,6 +61,23 @@ public class CategoryService : ICategoryService
         var categories = await _categoryRepository.GetAllActiveAsync();
         if (categories.Any()) return;
 
+        // Usa categorias configuradas no tenant se disponíveis
+        if (_tenant.DefaultCategories.Any())
+        {
+            foreach (var item in _tenant.DefaultCategories)
+            {
+                await _categoryRepository.CreateAsync(new Category
+                {
+                    Name = item.Name,
+                    Slug = string.IsNullOrWhiteSpace(item.Slug) ? GenerateSlug(item.Name) : item.Slug,
+                    Icon = item.Icon,
+                    Description = item.Description,
+                    SeoKeywords = item.SeoKeywords
+                });
+            }
+            return;
+        }
+
         var defaultCategories = new[]
         {
             new Category
diff --git a/src/BCards.Web/Views/Shared/_Layout.cshtml b/src/BCards.Web/Views/Shared/_Layout.cshtml
index e31f696..c4e080e 100644
--- a/src/BCards.Web/Views/Shared/_Layout.cshtml
+++ b/src/BCards.Web/Views/Shared/_Layout.cshtml
@@ -43,7 +43,30 @@
     <link rel="icon" type="image/x-icon" href="~/favicon.ico" />
 
     @await RenderSectionAsync("Styles", required: false)
-    
+
+    <style>
+        :root {
+            --tenant-primary: @tenant.PrimaryColor;
+            --tenant-primary-dark: @tenant.PrimaryColorDark;
+            --tenant-gradient: @tenant.HeroGradient;
+        }
+        .hero-section { background: var(--tenant-gradient) !important; }
+        .bg-home-blue { background: var(--tenant-gradient) !important; }
+        .bg-home-blue .navbar-collapse { background-color: color-mix(in srgb, var(--tenant-primary) 80%, black) !important; }
+        .btn-primary { background-color: var(--tenant-primary) !important; border-color: var(--tenant-primary) !important; }
+        .btn-primary:hover { background-color: var(--tenant-primary-dark) !important; border-color: var(--tenant-primary-dark) !important; }
+        .btn-outline-primary { color: var(--tenant-primary) !important; border-color: var(--tenant-primary) !important; }
+        .btn-outline-primary:hover { background-color: var(--tenant-primary) !important; color: #fff !important; }
+        .text-primary { color: var(--tenant-primary) !important; }
+        .bg-primary { background-color: var(--tenant-primary) !important; }
+        .border-primary { border-color: var(--tenant-primary) !important; }
+        .bg-primary.bg-opacity-10 { background-color: color-mix(in srgb, var(--tenant-primary) 10%, transparent) !important; }
+        #loading-bar { background: linear-gradient(90deg, var(--tenant-primary), var(--tenant-primary-dark), var(--tenant-primary)) !important; }
+        .nav-link.active { background-color: color-mix(in srgb, var(--tenant-primary) 10%, transparent) !important; }
+        .form-control:focus { border-color: var(--tenant-primary); box-shadow: 0 0 0 0.2rem color-mix(in srgb, var(--tenant-primary) 25%, transparent); }
+        .profile-image-placeholder { border-color: var(--tenant-primary) !important; }
+    </style>
+
     <script type="text/javascript">
         (function(c,l,a,r,i,t,y){
             c[a]=c[a]||function(){(c[a].q=c[a].q||[]).push(arguments)};
diff --git a/src/BCards.Web/appsettings.Spicylinks.json b/src/BCards.Web/appsettings.Spicylinks.json
index b7ad7cd..82ade14 100644
--- a/src/BCards.Web/appsettings.Spicylinks.json
+++ b/src/BCards.Web/appsettings.Spicylinks.json
@@ -32,6 +32,19 @@
     "CtaButtonText": "Criar Minha Bio",
     "MetaKeywords": "bio links criadora, creator bio, linktree conteudo adulto, links onlyfans, bio instagram criadora",
     "FooterTagline": "Seu conteúdo, sua identidade.",
+    "HeroGradient": "linear-gradient(135deg, #ff416c 0%, #c0392b 100%)",
+    "PrimaryColor": "#e63946",
+    "PrimaryColorDark": "#c1121f",
+    "DefaultCategories": [
+      { "Icon": "📸", "Name": "Modelos", "Slug": "modelos", "Description": "Modelos e criadores de conteúdo visual", "SeoKeywords": ["modelo", "fotografia", "conteúdo", "criadora"] },
+      { "Icon": "⭐", "Name": "Influencers", "Slug": "influencers", "Description": "Influencers e personalidades digitais", "SeoKeywords": ["influencer", "digital", "social media"] },
+      { "Icon": "💪", "Name": "Fitness", "Slug": "fitness", "Description": "Criadores de conteúdo fitness e lifestyle", "SeoKeywords": ["fitness", "academia", "saúde", "corpo"] },
+      { "Icon": "🎨", "Name": "Arte", "Slug": "arte", "Description": "Artistas e criadores de conteúdo visual", "SeoKeywords": ["arte", "ilustração", "design", "criativo"] },
+      { "Icon": "🎵", "Name": "Música", "Slug": "musica", "Description": "Músicos e cantores independentes", "SeoKeywords": ["música", "cantor", "artista", "show"] },
+      { "Icon": "🎮", "Name": "Gaming", "Slug": "gaming", "Description": "Streamers e criadores de conteúdo gamer", "SeoKeywords": ["gaming", "streamer", "games", "twitch"] },
+      { "Icon": "🦸", "Name": "Cosplay", "Slug": "cosplay", "Description": "Cosplayers e criadores de fantasia", "SeoKeywords": ["cosplay", "anime", "fantasia", "cosplayer"] },
+      { "Icon": "💋", "Name": "Lifestyle", "Slug": "lifestyle", "Description": "Criadores de conteúdo lifestyle e entretenimento", "SeoKeywords": ["lifestyle", "entretenimento", "diversão"] }
+    ],
     "AllowedLinkTypes": [
       { "Icon": "fas fa-globe",        "Label": "🌐 Site Geral",    "Prefix": "https://",             "Placeholder": "exemplo.com",         "Instructions": "Digite o domínio e caminho",   "Color": "bg-primary" },
       { "Icon": "fas fa-envelope",     "Label": "✉️ Email",         "Prefix": "mailto:",              "Placeholder": "seuemail@exemplo.com", "Instructions": "Digite apenas o email",        "Color": "bg-success" },